It has a semi-thick texture to it, and it applies evenly. I paid particular attention to applying it to my forehead, as that is where most of my wrinkles stand out.
After a few days of use, I can state unequivocally that this product is hands down the best I’ve tried so far. You can literally feel the skin tighten after applying it. It is not sticky and absorbs nicely. The competition out there is harsh for this type of product and maybe I’ve jumped the gun early on my review.
However, that is the way it is. Unless someone else comes along and produces a better product, this one will stay at the top of my list.